Matt’s website relied heavily on stock photos, which made it difficult for potential customers to connect with his brand or understand the quality of his work. Our goal was to personalize the site by capturing custom images that reflected his real services, equipment, and expertise. We also redesigned the landing page and overall scrolling experience to make key information easier to find and to guide visitors smoothly toward taking action. With a cleaner layout, clearer messaging, and a more intentional user flow, customers can now understand Matt’s value instantly and contact him to schedule an appointment with far less friction.